Sometimes, trolling pays. Burger King got national attention this week for offering 1-cent Whoppers to those who drove up to a McDonald’s location (and then, presumably, drove away to redeem their BK coupons). Key to the stunt was the brand’s smartphone app, which unlocked the offer when it detected users…
Read More: After Trolling McDonald’s, Burger King’s App Was Downloaded 1 Million Times and Hit No. 1
Source: AD Week
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