As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change

Believe it or not, Gen Z is entering its prime working years. The 13- to 24-year-old cohort’s spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation. But marketers trying to make Gen Z grab their wallets can’t default to the…
Read More: As Gen Z Reshapes the Social Media Landscape, Marketers Need to Be Open to Change
Source: AD Week

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