As Shake-ups Continue to Hit the C-Suite, the Role of the CMO Is Most Often Rebranded

As companies struggle to keep pace with rapid changes in business, culture and consumers, they’re appointing more and more chiefs to cover what they might be missing. Overall, it’s the CMO role that has seen the most tinkering. Two popular substitutes are chief brand officer or chief commercial officer. Another…
Read More: As Shake-ups Continue to Hit the C-Suite, the Role of the CMO Is Most Often Rebranded
Source: AD Week

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