At last month’s ANA Masters of Marketing conference in Orlando, Fla., marketers from across the world gathered to discuss innovations and successes in the industry as well as the challenges that they face. And through it all, one question loomed large over the event’s attendees: Does marketing still matter? And…
Read More: Clorox Is Preparing for a World With More—But Less Obvious—Marketing, Says CMO Eric Reynolds
Source: AD Week
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