Advertising is missing the central creative challenge and opportunity in video. For all that’s said and done around evolving the video experience, we hear (and see) nothing about making binge-watching safe for ads. People now spend an increasing amount of time binge-watching TV–whether it’s via cable, satellite or OTT platform–watching…
Read More: How Advertisers Are Dropping the Ball by Not Including Binge-Watchers in Strategies
Source: AD Week
Hi, I'm Rocco Granata and I'm a composer. On this page I repost news from my favorite sites. Below you find my music and some news about me. Soili is a my IDM music project. Listen to my music and send me a message if you want to use it for your work.