Marketers Created the Influencer Fake Follower Army: Where Do We Go From Here?

Fake followers have grown as a concern for marketers partnering with influencers on branded content. Despite the roadblocks that brand marketers face when tasked with partnering with influencers as an extension of their brands, the landscape of influencer marketing continues to rapidly expand and evolve. In fact, 62 percent of…
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Source: AD Week

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