Networks Know You Hate Ads, and Here’s What They’re Finally Doing About It

Network erosion is nothing new, but execs accustomed to ratings declines have still been stunned by the huge drop in prime-time PUT (“people using television”) levels this fall. Young viewers are abandoning traditional TV in droves, and adult 18-34 viewership has plunged 15 percent in one year. “There’s a shift…
Read More: Networks Know You Hate Ads, and Here’s What They’re Finally Doing About It
Source: Indiewire

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