Synchrony Bank Teamed Up With Giant Spoon to Create This Immersive Spider-Verse Activation

To promote Sony’s new animated film, Spider-Man: Into the Spider-Verse, Synchrony Bank and Giant Spoon were inspired by the history of the superhero character. The result? An immersive, augmented reality experience. Guests enter a faux Bridge Street subway station in the Dumbo neighborhood of Brooklyn and, after walking through a…
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Source: AD Week

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