The Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers

With the digital video ad spend expected to grow $4 billion in the next four years, there’s a lot at stake for both publishers trying to reach an audience, and for marketers trying to turn that audience into customers. In this episode of Adweek’s The Pivot, we look at four…
Read More: The Pivot: The 4 Most Effective Digital Ad Formats for Brand Marketers
Source: AD Week

Hi, I'm Rocco Granata and I'm a composer. On this page I repost news from my favorite sites. Below you find my music and some news about me. Soili is a my IDM music project. Listen to my music and send me a message if you want to use it for your work.
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Rocco_Granata_Modern_Times


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Ablution
Thanks to Sheller Ghorbani and Teitak - Contemporary Art Performance based on Tehran (Iran) - for using my song "Lullaby" for their performance "Ablution" for the exhibition "Instagram and the Artist's Studio" at the Minneapolis College of Art and Design (Minnesota - USA).

Performance by Sheller Ghorbani
Director & choreography by : Sheller Ghorbani
Music by: Rocco Granata - Lullaby
Video by : Naser Hesami

Malak
The film Malak will be released in 2019. It is an honor for me that director Timo Hinkelmann and producer Jonathan Weber have chosen a my song to be included in the soundtrack. This is the teaser with the first shots of the film with "In My Bed" from Modern Times written and produced by me and sung by Leo Wood.

Works - The art installation
My cd Works is the first CD that is both a musical project and art installation. It's distributed for free in two ways: social and antisocial. Through the social distribuition you can ​download the entire album for free. Through the antisocial distribuition "Works" is handed out through an art installation.Works has been made into 300 numbered and signed CDs, left on the streets or in public places, there to be picked by people passing by. Every copy left is photographed and the photo is shared on this website. The CDs are distributed by me or by volunteers. See the full installation. If you want to distribute a CD, send me a message on contacts.
Usa - Washington Dc - Independence Ave - Cd 044/300. Copy distributed by Eddie Matus
Belgium - Brussels - European Commission - Cd 058/300. Copy distributed by Umberto Tozzi
Brasil - Copacabana beach - Cd 061/300. Copy distributed by Francesco Messina

 

Urban RE Action Figure – Roma Museo MACRO
From 14 to 16 July 2017 the Cd Works and Its installation were taken to the Museo Macro in Rome on the occasion of Urban KING Action Figure. It's probably the first Cd to be exposed in a Museum of contemporary art.
The installation has the aim to make people think about the real meaning of the word “​sharing​”, in a world where social networks have given a virtual vision to this word (share photos, videos, news, virtual petitions). This is why the name “​antisocial distribution”. Without the intent of demonizing Facebook, Twitter and others, the installation wants to demonstrate that you can share also in real life. Some places chosen are highly symbolic as the headquarters of the European Commission in Brussels and the White House in Washington because the correct interpretation of the word "​sharing​" also passes through the centres of power. Share among all ... resources and wealth.

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