To Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive Therapists

A Canadian medical center is employing the personal touch to fight prejudice and dispel misconceptions by opening a pop-up spa where all 15 massage therapists are HIV-positive. The provocative activation was created by agency Bensimon Byrne for HIV/AIDS treatment center Casey House. Located in downtown Toronto, the spa, called Healing…
Read More: To Confront Stigmas, This Pop-Up Massage Spa Is Staffed Only by HIV-Positive Therapists
Source: AD Week

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