TV ad: Colorado Department of Human Services, Office of Behavioral Health: Lift the Label – 5

Opioid addiction is a health crisis that continues to escalate. In 2016, an estimated 2.1 million Americans were addicted to opioids including both prescription opioids and heroin. In Colorado, data from 2017 shows 558 deaths related to opioid overdose, totaling 55 percent of all of the state’s drug poisoning deaths.…
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