Video: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz, Glamour and Fun

Decadence is taking on a new form at Winky Lux’s new “retail museum” in New York. The ecommerce makeup company is hosting a six-month pop-up shop in the city’s SoHo neighborhood that’s more about experiencing makeup products than it is about buying anything. Visitors can walk into the shop, test…
Read More: Video: This Makeup Company Created a Pop-Up ‘Retail Museum’ That’s All Glitz, Glamour and Fun
Source: AD Week

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