Wunderman Thompson Wins CRM Duties for Carnival Cruise Line

WPP’s Wunderman Thompson, formed via the recent merger of Wunderman and J. Walter Thompson, has been named customer-relationship-management (CRM) agency of record for Carnival Cruise Line following a review, effective immediately. Technically, it was Wunderman that won the business, as it doesn’t officially merge with JWT until the start of…
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Source: AD Week

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