Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR

Unless you’ve been living under a rock that no one’s lightly scratched their nails on, you’ve probably heard about ASMR–the oddly tingle-inducing audio technique that creates soft noises some find satisfying and relaxing. Ikea produced a surprisingly great ASMR (short for “autonomous sensory meridian response”) video about dorm room decor…
Read More: Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR
Source: AD Week

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